Sophomore Year Learning Insights 

in E-commerce Major

I'm Xie Xiao, a sophomore student majoring in e-commerce. This year has been a journey of remarkable growth, filled with challenges and rich rewards.

In professional courses, E-commerce Data Analysis was eye-opening. Learning SQL and Python enabled me to dissect e-commerce transaction data. From this, I uncovered patterns in consumer behavior, like peak shopping times and best - selling product categories. These insights are now fundamental in devising targeted marketing strategies.

Online Marketing was equally engaging. It introduced me to a wide range of tactics, from SEO to social media marketing. In a practical assignment, I crafted a promotion plan for a smartwatch. By optimizing keywords and leveraging social media platforms, I managed to significantly increase its online presence and attract a large number of potential customers. This experience underscored the importance of innovative marketing in the digital age.

Yet, the path wasn't without obstacles. The e-commerce industry is evolving at an astonishing speed, with new technologies and business models emerging regularly. For example, the rise of AI - powered customer service has transformed the user experience. To keep pace, I've been constantly learning, attending webinars and reading industry reports.

Overall, my sophomore year has been pivotal in shaping my understanding of e-commerce. Moving forward, I'm committed to further exploring professional knowledge and applying it in real - world scenarios, with the goal of thriving in this dynamic field.

   2023级电子商务（中外合办）1班 谢潇