Corinne BERNEMAN ASSISTANT PROFESSOR

Corinne BERNEMAN ASSISTANT PROFESSOR She holds an MBA and a Ph.D. from the Schulich School of Business and have been teaching marketing since 1986. She is passionate about marketing strategy and have been fortunate to work with a large number of companies and organizations on their positioning and general strategy (e.g. City of Montreal, Canadian Fur Council, cultural organizations). EDUCATION  Ph.D. Administrative Studies (marketing and quantitative methods), Schulich School of Business York University, Toronto, 1989  MBA, Schulich School of Business, York University, Toronto, 1986  Industrial Engineer, Université Libre de Bruxelles, 1979 EXPERIENCE  2003-2014: Associate professor in marketing, ESC Saint-Etienne  1989-2005: Associate professor, HEC Montréal  1999-2002: Head of program, DESS en communication marketing, HEC Montréal  1998-2002: Director and Editor-in-Chief, Revue Gestion, HEC Montréal  1984-1985: Store Manager, Creative Sportswear, Toronto EXPERTISE • Marketing, Strategic marketing, Cultural marketing, Digital and mobile marketing PUBLICATIONS BOOK CHAPTERS (1) ‑ Neubert, Gilles, Derrouiche, Ridha, , Berneman, Corinne. 2012. Le développement durable comme levier d'innovation des services., Manager l'innovation par le service : Un levier pour sortir de la crise. : Presses Universitaires de Grenoble, 63-80 P.

Corinne BERNEMAN 副教授

她拥有舒立克商学院(Schulich School of Business)的MBA和博士学位，自1986年开始教授市场营销。 她对营销策略充满热情，并有幸与许多公司和组织合作，研究它们的定位和总体战略(如蒙特利尔市、加拿大皮草协会、文化组织)。 教育背景 • 1989: 行政研究(市场营销与定量方法)博士，舒立克商学院，约克大学，加拿大 • 1986: 工商管理硕士，舒立克商学院，约克大学，加拿大 • 1979: 工业管理学，布鲁塞尔自由大学

行业经验 

2003-2018: 市场学副教授, 圣埃蒂安高等商学院 

1989-2005: 副教授, 蒙特利尔高等商学院 

1999-2002: 市场学科主任, 蒙特利尔高等商学院 

1998-2002: 主编, Revue Gestion, 蒙特利尔高等商学院

研究领域 

营销，战略营销，文化营销，数字与移动营销 期刊发表 书籍（一本）

‑ Neubert, Gilles, Derrouiche, Ridha, , Berneman, Corinne. 2012. Le développement durable comme levier d'innovation des services., Manager l'innovation par le service : Un levier pour sortir de la crise. : Presses Universitaires de Grenoble, 63-80 P.